Online Marketing for Hotels, Guesthouses & Tourism
Hotels and guesthouses need precise targeting by season, location, and guest type. I’ll help you reduce dependency on Booking.com and drive direct reservations.
Booking.com and Airbnb take 15–25% commission on every reservation. That’s money you could invest in direct bookings.
- High OTA commissions (Booking, Expedia) cutting into margins
- Seasonal fluctuations — empty rooms in winter, overbooked in summer
- Hotel website doesn’t convert — missing booking engine, CTAs, mobile version
- No remarketing strategy for repeat guests
Results for my clients in travel & hospitality
What I will do for you
Google Ads for Hotels
Search campaigns for accommodation, seasonal bidding, past guest remarketing
Meta Ads
Instagram Stories with hotel visuals, lookalike audiences, retargeting
Local SEO
Google Business Profile, reviews, local keywords
Seasonal Strategy
Pre-season campaigns, last-minute offers, off-season packages
Mountain guesthouse. In 6 months: direct bookings +64%, Booking.com share dropped from 85% to 63%. Key: Google Ads on branded and local keywords + website SEO optimization.
How the collaboration works
Free consultation (30 min)
We’ll discuss your goals, current state, and I’ll show you opportunities specific to your industry.
Audit & strategy
I’ll analyze your website, competition, and market. I’ll propose a concrete plan with priorities and budget.
Implementation & optimization
I’ll set up campaigns, launch them, and continuously optimize. Monthly reports with clear numbers.
Results & scaling
I’ll evaluate what works and scale successful campaigns. Regular strategy reviews.
Why work with me
- 9+ years of experience in digital marketing — I know what works for travel & hospitality
- 80+ completed projects — references from various industries
- 2M+ Kč managed monthly — I understand data and optimization
- No long-term contracts — you can end the collaboration anytime
Frequently asked questions — travel & hospitality
How to reduce Booking.com dependency?
Through Google Ads on branded keywords, SEO, and remarketing. The goal is for guests to book directly on your website.
Does online marketing work for small guesthouses?
Yes — local SEO and targeted Google Ads campaigns are often more effective for smaller properties than for large hotels.
How do you handle seasonality?
I launch pre-season campaigns 6–8 weeks ahead. In off-season, we focus on corporate events, wellness stays, and special packages.
What does hotel marketing cost?
Management from €480/month + ad budget. We’ll discuss the exact price after a consultation based on size and season.
Want to grow in travel & hospitality?
A free 30-minute consultation will reveal your biggest growth opportunities.
Book free consultationor call +420 608 265 692