Web Analytics
Web Analytics
Stop guessing. Start measuring.
GA4, GTM, and conversion tracking that gives you the full picture of what earns money and what burns it.
“I don’t know which campaign actually brings customers.”
I hear this every day. Companies spend thousands on ads each month with no idea whether it pays back. Decisions based on gut feeling instead of data – like driving with your eyes closed.
What proper measurement delivers
100 %
conversion visibility
-25 %
wasted ad spend
+40 %
campaign efficiency
“We found out that half of our budget was going to campaigns that brought no conversions at all. We just didn’t know, because the tracking was broken. Martin fixed it and now we know exactly what works.”
What I’ll do for you
GA4 setup & configuration
Full GA4 implementation – events, conversions, audiences, and custom reports configured for your business.
Google Tag Manager
Clean, maintainable GTM container with all tags, triggers, and variables properly organized and documented.
Conversion tracking
End-to-end tracking for Google Ads, Meta Ads, and other platforms. Server-side tagging where needed.
Looker Studio dashboards
Custom dashboards that show the metrics that matter – updated in real time, accessible to your whole team.
How it works
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Step 1
Audit
I review your current tracking setup and identify gaps, errors, and missed opportunities.
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Step 2
Implementation
Clean setup of GA4, GTM, and all conversion tracking – tested and validated (DebugView, Tag Assistant).
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Step 3
Handover & support
Documentation, team training, and 14 days of free support for any issues.
Investment
14 days of free fixes
If anything breaks or needs adjustment after handover, I’ll fix it at no extra charge. No discussion.
Why work with me
9+ years with analytics
Hundreds of accounts audited – I know where tracking breaks.
Clean implementation
Everything organized in GTM – no stray code snippets scattered around.
Documentation included
You get a clear record of what’s set up and why.
Training & handover
I’ll walk your team through the setup so you’re never in the dark.
Frequently asked questions
Why do I need GTM? Isn’t the GA4 code on the website enough?
GTM gives you flexibility. You can add new tags, change events, and test – all without touching your website’s code. Plus everything lives in one place instead of being scattered across files.
We still use Universal Analytics. Is that a problem?
Universal Analytics stopped collecting data in July 2023. If you still rely on it for reporting, it’s time to switch. GA4 is a different system, but it offers better cross-device measurement.
How long does the setup take?
A basic setup takes 3–5 business days. More complex e-commerce with custom events can take longer. I’ll always give you the timeline upfront.
Do you need access to the website code?
Ideally yes, to insert the GTM container. On Shoptet, WooCommerce, and similar platforms we can do it via plugins. Otherwise I’ll send instructions to your developer.
Let’s take a look at your account.
A free 30-minute consultation will show you where your biggest growth opportunities are. No strings attached.
Get a free consultationI reply within 24 hours. I take on a maximum of 3 new clients per month.
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Phone
+420 608 265 692 -
E-mail
info@bradacmartin.com