Online Marketing for Beauty Salons, Spas & Wellness Centers
Beauty and wellness is a visual industry where Instagram and Google Maps play a crucial role. I’ll help you fill your booking calendar.
78% of customers find a salon on Google Maps or Instagram. Without a professional presence, you’re losing clients every day.
- Instagram without strategy — nice photos but no conversions to bookings
- Google Maps profile without current photos, price list, and reviews
- Website not optimized for mobile (80%+ traffic is from mobile)
- No system for repeat customers — remarketing, loyalty program
Results for my clients in beauty & wellness
What I will do for you
Instagram Marketing
Reels, Stories, before/after content, Instagram Shopping for products
Local SEO + GBP
Optimization for ‚[service] + [city]‘, photo gallery, price list in GBP
Local Google Ads
Search campaigns for beauty services in the area, call extensions
Booking Integration
Connecting campaigns with booking platforms, conversion tracking on bookings
Cosmetic salon. In 3 months: online bookings +95%, occupancy from 60% to 88%. Key: Instagram before/after Reels + GBP optimization + Google Ads on ‚cosmetics [city]‘.
How the collaboration works
Free consultation (30 min)
We’ll discuss your goals, current state, and I’ll show you opportunities specific to your industry.
Audit & strategy
I’ll analyze your website, competition, and market. I’ll propose a concrete plan with priorities and budget.
Implementation & optimization
I’ll set up campaigns, launch them, and continuously optimize. Monthly reports with clear numbers.
Results & scaling
I’ll evaluate what works and scale successful campaigns. Regular strategy reviews.
Why work with me
- 9+ years of experience in digital marketing — I know what works for beauty & wellness
- 80+ completed projects — references from various industries
- 2M+ Kč managed monthly — I understand data and optimization
- No long-term contracts — you can end the collaboration anytime
Frequently asked questions — beauty & wellness
Is Instagram enough?
Instagram is great for awareness and brand, but for direct bookings Google (Search + Maps) is more effective. The ideal is a combination.
How much does salon marketing cost?
Local SEO + GBP from €200/month. With Google Ads and Instagram from €400/month.
Do I need professional photos?
They help, but quality mobile photos work too — authenticity and consistency matter more. I help with content strategy.
How to get more reviews?
I set up automated review requests after visits (SMS/email). Google Maps reviews are crucial for salons.
Want to grow in beauty & wellness?
A free 30-minute consultation will reveal your biggest growth opportunities.
Book free consultationor call +420 608 265 692