Online Marketing for B2B — Quality Leads, Not Vanity Metrics
B2B marketing is a different world — long sales cycles, multiple decision makers, higher deal values. That’s why you need a specialist who understands B2B specifics.
In B2B, nobody buys on impulse. That’s why the traditional e-commerce approach to PPC doesn’t work.
- Campaigns optimized for clicks instead of qualified leads (MQL → SQL)
- No content strategy — no case studies, whitepapers, or webinars
- LinkedIn Ads running without proper targeting by seniority and industry
- Long sales cycle without nurturing — leads go cold
Results for my clients in b2b services
What I will do for you
Google Ads for B2B
Search campaigns on high-intent keywords, B2B landing pages
LinkedIn Ads
Targeting by position, company, industry. Sponsored content and lead gen forms
Content SEO
Blog articles, case studies, FAQ pages for organic traffic
Lead Nurturing
Remarketing funnels, email sequences, full pipeline conversion tracking
B2B software company. In 5 months: qualified inquiries +156%, CPA from €48 to €15. Key: landing page rebuild + Google Ads on long-tail B2B keywords + LinkedIn remarketing.
How the collaboration works
Free consultation (30 min)
We’ll discuss your goals, current state, and I’ll show you opportunities specific to your industry.
Audit & strategy
I’ll analyze your website, competition, and market. I’ll propose a concrete plan with priorities and budget.
Implementation & optimization
I’ll set up campaigns, launch them, and continuously optimize. Monthly reports with clear numbers.
Results & scaling
I’ll evaluate what works and scale successful campaigns. Regular strategy reviews.
Why work with me
- 9+ years of experience in digital marketing — I know what works for b2b services
- 80+ completed projects — references from various industries
- 2M+ Kč managed monthly — I understand data and optimization
- No long-term contracts — you can end the collaboration anytime
Frequently asked questions — b2b services
Does Google Ads make sense for B2B?
Absolutely — B2B customers search for solutions on Google. The key is targeting high-intent keywords and measuring lead quality, not just volume.
How much do LinkedIn Ads cost?
LinkedIn has higher CPC (€1.20–3.20) than Google, but precise B2B targeting. I recommend combining with Google Ads — LinkedIn for awareness, Google for intent.
How do you measure B2B results?
We track the full funnel: lead → MQL → SQL → deal. I connect with your CRM (HubSpot, Pipedrive) for accurate attribution.
How long does a B2B campaign take?
First leads within 2–4 weeks. Full performance 3–6 months — B2B sales cycles are longer, but deal values are higher.
Want to grow in b2b services?
A free 30-minute consultation will reveal your biggest growth opportunities.
Book free consultationor call +420 608 265 692