Online Marketing for Construction Companies, Tradespeople & Contractors
Tradespeople and construction companies live on inquiries. I’ll help you get a steady stream of jobs without depending on referrals and listing portals.
A customer Googles ‚plumber [city]‘ and calls the first three results. If you’re not there, you’re invisible.
- Dependency on listing portals — high competition, low margins
- No website or website without SEO optimization
- Google Business Profile doesn’t exist or is outdated
- No review system — yet 92% of customers read reviews before choosing a tradesperson
Results for my clients in construction & trades
What I will do for you
Local Google Ads
Search campaigns for ‚[trade] + [city]‘, call-only campaigns for immediate calls
Google Business Profile
Complete optimization, work photos, regular posts
Local SEO
Website optimization for local keywords, service landing pages
Review Management
System for collecting reviews, responses, monitoring
Plumbing company. In 3 months: website inquiries +130%, CPA €27 per qualified inquiry. Average job value €340. Key: local Google Ads + GBP with work photos + SEO on key services.
How the collaboration works
Free consultation (30 min)
We’ll discuss your goals, current state, and I’ll show you opportunities specific to your industry.
Audit & strategy
I’ll analyze your website, competition, and market. I’ll propose a concrete plan with priorities and budget.
Implementation & optimization
I’ll set up campaigns, launch them, and continuously optimize. Monthly reports with clear numbers.
Results & scaling
I’ll evaluate what works and scale successful campaigns. Regular strategy reviews.
Why work with me
- 9+ years of experience in digital marketing — I know what works for construction & trades
- 80+ completed projects — references from various industries
- 2M+ Kč managed monthly — I understand data and optimization
- No long-term contracts — you can end the collaboration anytime
Frequently asked questions — construction & trades
Do I need my own website?
Ideally yes — a simple website with services, references, and contact is enough. Without a website, you can start with GBP and Google Ads.
How much to invest as a tradesperson?
From €200/month for local SEO + GBP. With Google Ads from €400. One job covers the monthly investment.
Is Google Maps enough?
For a start yes — an optimized GBP profile brings first customers. But combining with Google Ads and a website brings more stable results.
Does this work outside big cities?
It works even better in smaller towns — less competition, lower CPC, people actively search for local tradespeople.
Want to grow in construction & trades?
A free 30-minute consultation will reveal your biggest growth opportunities.
Book free consultationor call +420 608 265 692