PPC Advertising

How to Choose a PPC Specialist (Without Getting Burned) Hiring the wrong PPC specialist can cost you thousands of euros in wasted ad spend and months of…

Google Ads: Which Platform Should You Choose? But they work in fundamentally different ways and understanding those differences is crucial for spending…

Remarketing Guide: How to Bring Visitors Back and Convert Them Here’s a sobering statistic: 97% of first-time website visitors leave without converting….

ROAS: What It Is, What’s a Good Number, and How to Improve It ROAS Return on Ad Spend is the single most important metric for evaluating your advertising…

SEO: Which One Is Right for Your Business? „Should I invest in Google Ads or SEO?“ This is probably the question I hear most from business owners. And the…

Negative Keywords — Complete Guide Negative keywords are the most underused feature in Google Ads. They’re also one of the most profitable. In one real…

Quality Score — What It Is and How to Improve It Quality Score is one of the most misunderstood and most impactful metrics in Google Ads. It directly…

5 Most Expensive Google Ads Mistakes Over 9 years of managing Google Ads accounts, I’ve audited hundreds of campaigns. And the same mistakes come up again…

And I’ve seen the same pattern: those who understand the fundamentals win. Those who skip them burn money. This guide covers everything you need to launch…